Margaret Liu
Chief Executive Officer
With over 20 years in cooperative banking, Margaret has led ACU through its most transformative growth phase, championing member-first policies and digital innovation.
ACU is a member-owned financial institution proudly serving Canadians across Manitoba and beyond. We believe in building prosperity together — through personalized service, community investment, and the values of the assiniboine credit union tradition.
ACU was founded with a singular vision: to provide Canadians with accessible, transparent, and member-focused financial services. Rooted in the cooperative tradition of the assiniboine credit union model, we have grown from a community-based initiative into one of Manitoba's most trusted financial institutions.
From our early days offering basic savings and loan products, ACU has expanded its portfolio to include comprehensive wealth management, mortgage services, insurance solutions, and business banking — all tailored to meet the evolving needs of our growing membership.
"We are not just a financial institution — we are your neighbors, your partners, your community champions. Every decision we make starts with one question: what's best for our members?"
Today, ACU serves thousands of members across Manitoba from our flagship location at 2659 Pembina Hwy, Winnipeg. Our team of dedicated financial professionals is committed to helping every member achieve their financial goals — whether that means buying a first home, planning for retirement, or growing a business.
At ACU, our mission and core values aren't just words on a wall — they are the foundation of every interaction, every decision, and every service we offer to our members.
To empower every member of our community with the financial tools, knowledge, and support they need to build a secure and prosperous future — on their own terms.
To be Canada's most trusted member-owned financial institution, recognized for our commitment to financial inclusion, community wellbeing, and sustainable prosperity.
We operate with complete transparency and honesty in every transaction, policy, and relationship. Our members trust us with their financial lives, and we take that responsibility seriously.
As a member-owned cooperative, our success is your success. We reinvest profits back into the community through competitive rates, lower fees, and local sponsorship programs.
We embrace technology and modern financial tools to make banking more accessible, convenient, and secure for all our members — from digital banking to advanced investment platforms.
We are committed to responsible financial practices and environmental stewardship, supporting green initiatives and ethical investments that benefit both our members and future generations.
From humble beginnings to becoming one of Manitoba's leading financial institutions, here is the ACU story — milestone by milestone.
ACU opens its doors in Winnipeg, Manitoba, with a founding membership of 200 dedicated community members and a mission to provide cooperative financial services rooted in the assiniboine credit union tradition.
ACU launches its first mortgage and personal loan programs, helping hundreds of Manitoba families achieve homeownership and financial independence for the first time.
ACU becomes one of the first cooperative financial institutions in Manitoba to offer full online banking services, bringing convenient account management to members across the province.
In response to growing member demand, ACU establishes its dedicated Wealth Management Division, offering personalized investment planning, RRSP, TFSA, and retirement solutions.
ACU reaches $1 million in cumulative community reinvestment, funding local schools, small business grants, and affordable housing initiatives across Winnipeg and Manitoba.
ACU launches its award-winning mobile banking application, integrating AI-powered financial planning tools and real-time notifications to keep members in control of their finances.
ACU celebrates its 30th anniversary with over 50,000 members, $2 billion in assets under management, and a renewed commitment to serving the financial needs of Canadians for generations to come.
ACU continues to grow and innovate, expanding digital services, launching sustainable investment products, and deepening our roots in the communities we serve across Canada.
Our leadership team brings decades of combined experience in finance, banking, and community development — all dedicated to your financial success.
Chief Executive Officer
With over 20 years in cooperative banking, Margaret has led ACU through its most transformative growth phase, championing member-first policies and digital innovation.
Chief Financial Officer
David oversees ACU's financial health and investment strategy. A CPA with expertise in credit union governance, he ensures our assets work harder for every member.
Head of Member Services
Sarah leads ACU's member experience initiatives with a passion for financial literacy. She has developed programs that have helped thousands of Canadians improve their financial wellness.
Director of Wealth Management
James brings 15 years of investment advisory experience to ACU's wealth management division, specializing in retirement planning and portfolio strategy for Manitoba families.